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W. G. Swartz Company Booklet, 1939

By Sarah Osorio

Collection Overview

Title: W. G. Swartz Company Booklet, 1939

ID: 001/01/MSS 0000-642

Creator: W. G. Swartz Company

Extent: 1.0 Folders

Arrangement: Arranged by record type.

Date Acquired: 11/24/2014

Languages: English [eng]

Scope and Contents of the Materials

One 1939 children's booklet with Christmas-related illustrations, activities, and store advertisements.

Biographical Note

W. G. Swartz Company began as a department store in 1896 at Main Street and Granby Street in Norfolk, Virginia under the name of Miller, Rhoads & Swartz. After five years, the store moved to another building on Main Street, across from the Confederate Monument at the head of Commercial Place. In 1907, the store grew to encompass the area at Bank and Plume Streets. W. G. Swartz acquired the interests of Miller and Rhoads on July 1, 1927, and he changed the name of the store to W. G. Swartz Company, Inc. On November 1, 1963, a branch of W. G. Swartz Company opened at Southern Shopping Center in Norfolk, Virginia. The downtown Norfolk store closed its doors on November 25, 1964 as a result of urban renewal on Main Street, the loss of ferries and addition of the Norfolk-Portsmouth tunnel in 1952, and a continual shift in retail shopping from Main Street to Granby Street.

Administrative Information

Access Restrictions: This collection is open to all researchers.

Use Restrictions: The status of copyright for these materials is governed by Copyright Law of the United States (Title 17, U. S. C.). Copyright restrictions may apply.

Acquisition Source: Unknown

Preferred Citation: W. G. Swartz Company Booklet, MSS 0000-642, Sargeant Memorial Collection, Norfolk Public Library, Norfolk, Virginia.

Processing Information: Processed December 28, 2016.


Box and Folder Listing

Box 8: Filing Cabinet ManuscriptsAdd to your cart.
Folder 1: Booklet, W. G. Swartz Company, 1939Add to your cart.
Norfolk's Largest Department Store. Copyright 1939, Eva Winn Cox. Includes sketches of Santa's helpers, a reindeer puzzle, a sleigh game, cut-outs for sleigh game, a mystery message from Santa, and advertisements for store items.