.
By Sarah Osorio
Collection Overview
Scope and Contents of the Materials
One 1939 children's booklet with Christmas-related illustrations, activities, and store advertisements.
Biographical Note
W. G. Swartz Company began as a department store in 1896 at Main Street and Granby Street in Norfolk, Virginia under the name of Miller, Rhoads & Swartz. After five years, the store moved to another building on Main Street, across from the Confederate Monument at the head of Commercial Place. In 1907, the store grew to encompass the area at Bank and Plume Streets. W. G. Swartz acquired the interests of Miller and Rhoads on July 1, 1927, and he changed the name of the store to W. G. Swartz Company, Inc. On November 1, 1963, a branch of W. G. Swartz Company opened at Southern Shopping Center in Norfolk, Virginia. The downtown Norfolk store closed its doors on November 25, 1964 as a result of urban renewal on Main Street, the loss of ferries and addition of the Norfolk-Portsmouth tunnel in 1952, and a continual shift in retail shopping from Main Street to Granby Street.
Subject/Index Terms
Administrative Information
Repository:
Sargeant Memorial Collection
Access Restrictions:
This collection is open to all researchers.
Use Restrictions:
The status of copyright for these materials is governed by Copyright Law of the United States (Title 17, U. S. C.). Copyright restrictions may apply.
Acquisition Source:
Unknown
Preferred Citation:
W. G. Swartz Company Booklet, MSS 0000-642, Sargeant Memorial Collection, Norfolk Public Library, Norfolk, Virginia.
Processing Information:
Processed December 28, 2016.
Box and Folder Listing
Browse by Box:
[
Box 8: Filing Cabinet Manuscripts],
[All]
- Box 8: Filing Cabinet Manuscripts
- Folder 1: Booklet, W. G. Swartz Company, 1939
- Norfolk's Largest Department Store. Copyright 1939, Eva Winn Cox. Includes sketches of Santa's helpers, a reindeer puzzle, a sleigh game, cut-outs for sleigh game, a mystery message from Santa, and advertisements for store items.
